Verasight is proud to again be part of The Voter Poll by SSRS™, used by ABC News, The Associated Press, CBS News, CNN, FOX News Media, MS Now, and NBC News to bring Election Night insights to their audiences. The Voter Poll merges the methodologies of the Edison/NEP Exit Poll and AP VoteCast/FOX News Voter Analysis, joining the media participants with SSRS and Verasight to apply their collective experience and approaches to this election survey. The Associated Press describes The Voter Poll as “A modern approach to election research that provides accurate insights into voters and the issues they care about most.”
Using Verasight’s Proprietary Probability Sampling and Verified Panel to Provide Election Insights
Verasight conducted 52,414 interviews of registered voters during the 11 days leading up to the election. Many of these registered voters were reinterviewed on Election Day or the night before. These registered voters were from every state, including 754 from Alaska and 404 from Hawaii.
“We are honored to partner with SSRS and the major news networks on The Voter Poll,” says Dr. Peter Enns, Verasight co-founder and Chief Data Scientist and Professor of Government and Public Policy at Cornell University. Enns continued, “The team at Verasight harnessed our proprietary probability sampling methodology and our verified community of engaged survey participants to provide 52,414 interviews from registered voters.”
“We founded Verasight to provide accurate and representative survey data from any group of interest, and we are proud to have provided the media and American people with real-time data during this critical election period,” adds Ben Leff, Verasight co-founder and CEO.
Verasight’s 2025 Election Polling Accuracy
In 2025, Verasight interviewed more than 7,000 registered voters in California, New York City, New Jersey, and Virginia for The Voter Poll. As reported at the Annual Conference of the American Association for Public Opinion Research, Verasight’s contribution to the 2025 Voter Poll provided incredibly accurate results, with an average difference from the actual outcomes of just 1.5 percentage points and a maximum difference of just 2.6 percentage points. All differences were within the sampling margin of error. The table below documents Verasight’s 2025 accuracy.
Verasight’s Accuracy in the 2025 Voter Poll: All differences within the sampling margin of error
